Our Approach

Our objective is to produce inspiring and informative media by bridging the gap between maker and viewer.
We celebrate cultural fusion; giving voice to untold stories and providing power to the storytellers.

We use Copyleft licenses to distribute our work, avoiding the restriction of traditional copyright legislation, and as we believe in the power of the public, we make use of Crowdsourcing involvement and interactive Web technology to aggregate support, talent and expertise.

We believe in creative and innovative distribution systems and support hybrid cross-platform strategies.




Traditionally, copyright law enables an author to prevent others from adapting, reproducing or distributing copies of one's work. This prevents the work from becoming public domain where ownership of copyright is often ignored. Copyleft licenses let the author give those who wish the right to adapt, reproduce and distribute creative works, with certain guidelines. This ensures that any copies or adaptations are bound by the license tailored for the project. The underlying principle is that one benefits freely from the work of others but any modifications one makes must be released under compatible terms. Copyleft is a fresh approach that uses existing copyright law to ensure that work remains accessible to the public.



Crowdfunding (or ‘crowd financing’ or ‘crowd-sourced capital’) describes the collective cooperation, attention and trust by people who network and pool their money together, usually online, in order to support efforts initiated by other people or organisations.

We use crowdfunding to create an economical base for our work. Our funding strategy also involves targeting film institutions and organizations who support projects similar to ours. The funders are much more inclined to support a project if seed funding and audience research are in place. Crowdfunding also shows part of the innovative and inclusive stretegies we use to maximize our audiences.


Online Communities

By creating a community around our project, we are able to build up target audiences that are both conscious about the topics that we cover and will become a key part of promotion and distribution. We strive to make an impact, not only through our filmed message but also through the ways that we can empower audiences with a more horizontal way of distributing knowledge and information.  


Need some help? Why not ‘outsource’ it to the ‘crowd’? Crowdsourcing involves the call for ideas and support that is put out to online communities where the possibilities of collaboration are endless.

Crowdsourcing represents a new way that the power of the many can be used to accomplish feats that were once the responsibility of a privileged few. The crowd is more than wise, it is talented, creative, and stunningly productive. It's also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you've got the job. Crowdsourcing eliminates a financial barrier that prohibits most people from participating in art

Creative Commons

Creative Commons is a nonprofit organization that allows artists, authors, publishers and musicians the option of creating and defining a flexible copyright for their creative works. Creative Commons was officially launched in 2001 by a group of intellectual property experts, lawyers and web publishers.

A Creative Commons license allows creators to place conditions on their copyrights. Traditionally, copyrights restrict the rights of others from modifying or distributing copywritten works. Creative Commons licenses offer flexibility by allowing the creator (copyright holder) the ability to choose what limitations they want in place with respect to specific copywritten works. The Creative Commons site will then produce a Creative Commons license for the creative works expressed in three ways. Creative Commons will provide: a commons deed clearly stating the licensing rights in plain English, legal code for the license, and a digital license code. The digital code can be embedded into websites and search engines.

A variety of license options exist for the copyright holder. Assigning a Creative Commons license does not mean that the copyright holder is relinquishing rights to a piece of art, it merely means some conditions could be placed on the use of creative works.

Hybrid Distribution

In the past, studios and distributors wielded control over access to audiences with a top-down system.  This caused many media producers to become dependent on middlemen, sometimes giving one company their entire distribution rights for decades. Matchbox Media Collective pioneers hybrid distribution methods, for all media formats, to give more power to those who tell stories, and those who enjoy listening to them.

In addition to traditional approaches to sales, artists can sell content and downloads directly from websites and through this develop a good subscriber relationship and maintain regular dialogue with target audiences worldwide. This enables producers to benefit from a more direct flow of revenue by retaining the right to sell directly from their websites and splitting other rights among approved distribution partners. Artists, by keeping and managing the rights to their own work and not handing over exclusive rights to anyone, have more freedom to distribute in the way they want.

These methods are designed to give artists unprecedented control over distribution and the ability to build and nurture a crucial base of supporters for their body of work, changing them from mere consumers into key players in the process. Our overriding concern is to change the existing power structure within all forms of media. We do this by forming partnerships between audiences and producers, ensuring that more people than ever before have a say in the circulation of powerful material.